Graphic Design
Announce, engage, persuade, sell.
Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it? You could tell people one by one or broadcast by radio or loudspeaker. That’s verbal communication. But if you use any visual medium at all—if you make a poster; type a letter; create a business logo, a magazine ad, or an album cover; even make a computer printout—you are using a form of visual communication called graphic design.
Measure twice, cut once.
We work with a variety of communication tools in order to convey a message from a client to a particular audience. The main tools are image and typography. Color and space feature heavily.
Before any technical design takes place we take the time to understand your brand, your market and your goals. That way we hit the target with our first shot.
Design is everywhere
Graphic designers work with drawn, painted, photographed, or computer-generated images (pictures), but they also design the letterforms that make up various typefaces found in movie credits and TV ads; in books, magazines, and menus; and even on computer screens. Designers create, choose, and organize these elements—typography, images, and the so-called “white space” around them—to communicate a message.
Graphic design is a part of your daily life. From humble things like gum wrappers to huge things like billboards to the T-shirt you’re wearing, graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.
We’re a dab hand at
- Advertising Campaigns
- Banner Design
- Brochure Design
- Book Design
- Exhibit Theme Design
- Flyer Design
- Logo Design
- Package Design
- Postcard Design
- Sales/Media Kits
- Stationary/Business Cards
Tools of the trade
We use the latest versions of Adobe Photoshop and Adobe Illustrator for our graphic design work. Photoshop is a raster graphics editing program that offers flexibility equal to your creativity. lllustrator is a vector graphics editor. Both are the industry standard for design professionals. For design concepts and sketching we use two essential yet often neglected tools: a piece of paper and a pencil.
