Quote Request

Peter Downie


Since 2001, Wodu’s founder and creative director has redesigned Key West. Beginning today his next project is the world.


Musings from our visual czar

What is your favorite color? Why? Since when? And when was the first time you remember you had a favorite color?
Crimson red. Since forever: March 21, 1981.

If you were a color, which one would it be?
Depends on my mood. When all is well, crimson red.

What’s you favorite movie? Name a quote from it.
Schindler’s List – “I could have done more.” (Oskar Schindler)

Norse vs. Greek, in a fight of gods, who would reign supreme?
The Roman’s would wipe the floor with the lot of them.

What does it look like inside your head in the happy place?
My family is happy. Wodu Tower is thriving; our worldwide employees are excited, enthused and nurtured. A 612 Scaglietti in the driveway – though completely unnecessary – would also be nice.

What is your greatest fear?
The usual one about sitting down to design something and my brain goes… BLANK!

If Wodu was some kind of space ship, what would it look like?
A matte black monolithic slab, a la 2001, with all the manouverability of the Flight of the Navigator space ship and an interior by Verner Panton.

If Wodu were a verb, what would it be?
Pushing. As in: pushing against the door, pushing through, and on occassion, pushing too hard.

Are you in love with Wodu? Why don’t you marry it?
Yes! It has been an amazing journey. Married? We’re fast approaching our ten year anniversary.