Peter Downie

Founding partner and creative director of Wodu.

What is your favorite color? Why? Since when? And when was the first time you remember you had a favorite color?
Crimson red, because it’s awesome. Since forever!

What’s you favorite movie? Name a quote from it.
Schindler’s List – “I could have done more.” (Oskar Schindler)

Norse vs. Greek, in a fight of gods, who would reign supreme?
I like to think that the Romans, if adequately rested and sober, would wipe the floor with the lot of them.

What does it look like inside your head in the happy place?
My family is happy. Wodu is firing on all cylinders; our worldwide employees are excited, enthused and nurtured. A Ferrari 612 Scaglietti in the driveway – though completely unnecessary – would also be nice.

What is your greatest fear?
The usual one about sitting down to design something and my brain goes… BLANK!

If Wodu was some kind of space ship, what would it look like?
A matte black monolithic slab, a la 2001, with all the manouverability of the Flight of the Navigator space ship and an interior by Verner Panton.

If Wodu were a verb, what would it be?
Pushing. As in: pushing against the door, pushing through, and on occasion, pushing too hard.

Are you in love with Wodu? Why don’t you marry it?
Yes. No.