“Building on its strategy of delivering quality branded content to people around the world, The Walt Disney Company has agreed to acquire Marvel Entertainment, Inc. in a stock and cash transaction.”Bog Igor

Disney buys Marvel
Under the terms of the agreement and based on the closing price of Disney on August 28, 2009, Marvel shareholders would receive a total of $30 per share in cash plus approximately 0.745 Disney shares for each Marvel share they own. At closing, the amount of cash and stock will be adjusted if necessary so that the total value of the Disney stock issued as merger consideration based on its trading value at that time is not less than 40% of the total merger consideration.

Based on the closing price of Disney stock on Friday, August 28, the transaction value is $50 per Marvel share or approximately $4 billion (£2.5bn).

Interestingly this is roughly the same price the Coca-Cola company paid for Glacéau (makers of Vitamin Water) in May 2007. What would you do if given the choice?  Grab the immediate cashflow of Glacéau, or invest in the rich treasure trove that is the Marvel library?